Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to keep it short and crisp. You could also use Textlocal Attachments to attach files and create a small, succinct message to convey more in just 160 characters.
Do Include a Clear Call to Action
SMS messages are short. Just 160 characters long. One of the best ways to craft an effective message is to use the “5 W’s and one H” of journalism – Who, What, Where, When, Why & How. The last W (Why) and the H (How) are the best foundation for your call-to-action (CTA). You’re actually telling customers what to do after they read your SMS marketing message. Example: WHY – to get your coupon; HOW – by texting the keyword to a short code.
Do Give Customers the Opportunity to Opt-Out
Customers may have given consent to receive marketing communications before, but sometimes they change their mind. Act responsibly and give them an option to opt out at the end of the text. It benefits your business too, so you’re not wasting money targeting a cold prospect. Keep your mobile list warm and you’ll see better results.
Do Track your SMS Campaign Effectiveness
Tracking your campaign performance to test, measure, modify and optimize campaigns helps in getting better returns from your campaigns. Utilize Textlocal click reports to identify the right CTA, the right time to send messages to ensure high open rates as well as other insights including time of the click and device characteristics.
Do Use Conversational Style with a Personal Touch
Engage, persuade and inspire your customers with your texts. Bring a personal touch to your bulk SMS campaigns by inserting recipients’ names and other custom details using our advanced mail-merge feature.
Make your customers feel like VIPs
SMS marketing is permission-based. You’re not allowed to contact people without their permission. So, the audience that gave you a permission to market to them, expects to receive valuable information from you. Furthermore, they expect to feel special. Reward their loyalty by making them feel like a part of an exclusive VIP club – offer them value, special offers, exclusive discounts etc. that aren’t available elsewhere.
Timing is everything
SMS is very personal. It lands directly into customers’ hands so you must consider the times of day when it is most appropriate to send your marketing messages. Actually, it is crucial to choose the right time. Simply, try walking in your customers’ shoes – would you like to receive promotional messages late at night, very early in the morning or during the rush hour? Of course not! To quote Confucius: “What you do not want done to yourself, do not do to others.”
Don'ts
Don’t Text at the Wrong Time
SMS marketing lets you reach out to customers in real time. 90% of the messages are read less than five minutes after they are received. This is why you should send messages around the time you want recipients to read them and take action. Sending a message 5 days in advance for a job walk-in might not be as effective as sending it the previous day.
Don’t Include Long Ugly URLs
If you want to include a link to an article, your youtube channel or your website, don’t forget to shorten it. A longer link not only uses up valuable characters, but it looks extremely unprofessional and could be mistaken for spam by the receiver. Use Textlocal shortlinks to shorten your URL and save some real estate in your text.
Don’t Miss Out on Introducing Yourself
Given the extremely low attention span of readers, it is important to highlight your business, product or service name as early as possible. Ensure you identify your company clearly in the text message. This is important to ensure brand recall and that your marketing message is as clear as possible.
Don’t Use Text-Speak
Although, character and personality is key to creating a successful SMS campaign, using the latest SMS lingo, going overboard with abbreviations or using incorrect grammar or spelling is an absolute no-no. It looks unprofessional and your message could easily be misinterpreted by the receiver.
Don't Keep Your Conversation One-Sided
Texting a wall is pointless, so make sure your texting is not one-sided. Encourage your customers to respond to you. You can make use of long codes, short codes and dual VMNS to recieve SMS. You can ask them to text back to avail a special offer or send surveys for them to fill out. This also gives you a chance to build your opt-in database.
Don’t try to sell – ALWAYS
Your prospects are exposed to some 3,000 marketing messages a day. Now, imagine a majority of them being a sales pitch? As many are. The consumer market is over-saturated with marketing messages. Have this in mind when planning your SMS marketing campaign. It is legitimate that you want to sell more products / services, but you must have boundaries. Remember, you are speaking to people, after all. Don’t forget to take a more personal and human approach when communication with your audience. They will appreciate it much more than if you’re just pitching to them.
SMS CampaignBulk SMSOTP SMS
A Writer never has a vacation for a writer life consists either of writing, or thinking of writing.
SMS marketing has several advantages, and if done industry-specific marketing, then the benefits are countless. Solutions offered by SMS services to some of the major industries are:
1) Agricultural industry
Nearly 3/4th of the globe has access to mobile phones. It would be highly useful for the business to capitalize on the opportunity to do SMS marketing in agricultural industry. Farmers can get weather forecast alerts, transportation time and cost alert, market prices alert, harvesting alert, air moisture alert, pesticides and fertilizers alert, drought alerts, market demand and supply alert.
2) Education industry
With a variety of SMS solutions, information can be sent across to parents regarding parents-teachers-meet, declaration of results, and other necessary information. Schools and coaching institutes can also send bulk SMS to the students to keep them updated with the daily news. Availability of admission forms can also be passed on through SMS to the parents of prospective students.
3) Entertainment industry
Entertainment industry has shown the majority of growth in recent years. Tapping this industry would be an effective option for most of the marketers. Through bulk SMS service, people can be informed about upcoming movies, movie of the week, and other entertainment news.
4) Healthcare industry
Reminders can be sent to individuals regarding appointments; health tips alerts, route ...
Following are the rules and features related to Sender ID in different countries-
(To test services without registration you can test in countries that allow Dynamic Sender ID. For the countries that require sender ID registration, SMS can be sent only after registration is done. You can contact [email protected] for the same)
Country
Sender ID
Afghanistan
Few Networks Dynamic Only
Albania
Dynamic Sender ID
Algeria
Dynamic Sender ID
Andorra
Dynamic Sender ID
Angola
Dynamic Sender ID
Anguilla
Dynamic Sender ID
Antigua & Barbuda
Dynamic Sender ID
Argentina
Delivers via Numeric Sender
Armenia
Dynamic Sender ID
Aruba
Dynamic Sender ID
Australia
Dynamic Sender ID
Austria
Dynamic Sender ID
Azerbaijan
Dynamic Sender ID
Bahrain
Dynamic Sender ID
Bangladesh
Sender ID Registration Required (Local Registration and NOC required)
Barbados
Dynamic Sender ID
Belarus
Dynamic Sender ID
Belgium
Fixed Short Numeric
Belize
Dynamic Sender ID
Benin
Dynamic Sender ID
Bermuda
Dynamic Sender ID
Bhutan
Dynamic Sender ID
Bolivia
Dynamic Sender ID
Bosnia & Herzegovina
Sender ID Registration Required
Botswana
Dynamic Sender ID
Brazil
Delivers via Numeric Sender
Brunei Darussalam
Dynamic Sender ID
Bulgaria
Dynamic Sender ID
Burkina Faso
Dynamic Sender ID
Burundi
Dynamic Sender ID
Cambodia
Dynamic Sender ID
Cameroon
Dynamic Sender ID
Canada
Delivers via Numeric Sender
Cape Verde
Dynamic Sender ID
Cayman Islands
Dynamic Sender ID
Central African Republic
Dynamic Sender ID
Chad
Dynamic Sender ID
Chile
Delivers via Numeric Sender
China
Registration Required (Template needs registration)
Colombia
Delivers via Numeric Sender
Comoros
Dynamic Sender ID
Congo
Dynamic Sender ID
Congo D.R.
Dynamic Sender ID
Cook Islands
Dynamic Sender ID
Costa Rica
Delivers via Numeric Sender
Cote dIvoire
Dynamic Sender ID
Croatia
Sender ID Registration Required
Cuba
Sender ID Registration Required
Cyprus
Sender ID Registration Required
Czech Republic
Dynamic Sender ID
Denmark
Dynamic Sender ID
Djibouti
Dynamic (Alpha supported )
Dominica
Delivers via Numeric Sender
Dominican Republic
Delivers via Numeric Sender
Ecuador
Delivers via Numeric Sender
Egypt
Sender ID Registration Required
El Salvador
Dynamic Sender ID
Equatorial Guinea
Dynamic Sender ID
Estonia
Dynamic ...
The following details are required for countries
Bosnia, Herzegovina, China, Egypt, Georgia, Guatemala, Jordan, Kazakhstan, Kenya, Oman, Qatar, Slovakia, Syria,
Tanzania, Thailand, Romania, Kuwait, Montserrat, Russia, Morocco, United Kingdom, Yemen, Nepal, and Kyrgyzstan.
---> Sender ID
---> Company Name
---> Company URL
---> Type of Content
---> Sample Content
To the following locations, the operator required local trade license and NOC:
--->Bangladesh: Local Registration Required: NOC required
--->Indonesia: Local Registration Required: NOC required
--->Kenya: Local Registration Required: NOC required
--->Nigeria: Local Registration Required: NOC required
--->Oman: Local Registration Required: NOC required
--->Pakistan: Local Registration Required: NOC required
--->United Arab Emirates: Local Registration Required: NOC required
--->Saudi Arabia: Local Registration Required: NOC required
For any further information, contact us at [email protected]
...
What is DLT Registration? Why It Is Required For SMS Service In India?
Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
It is being issued in the public interest to control the SMS spam from various marketing firms.
Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered.
What Is DLT?
The DLT platform keeps records of all the transactions made by the network participants.
It is mandatory as per the new TRAI regulations. Communication messages like OTP, verification codes, notification, etc sent by businesses to their customers need to be registered in the TRAI DLT platform.
There are multiple phases to implement the above regulation which mandated the use of blockchain-based technology known as DLT. Most of the telecom operators have already implemented the DLT system.
It’s aimed at creating more transparency and reducing the incidence of spam and fraud done through SMS.
We taking special measures to offer regulatory compliant solutions in line with TRAI rules and regulations to create a more transparent system for communication. It enables you ...
Fatal error: Uncaught PDOException: SQLSTATE[42000]: Syntax error or access violation: 1064 You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near '' at line 1 in /home/weboobiz/public_html/config/class.DBpdo.php:172
Stack trace:
#0 /home/weboobiz/public_html/config/class.DBpdo.php(172): PDOStatement->execute()
#1 /home/weboobiz/public_html/config/class.DBpdo.php(390): DBpdo->getRows('post_data', Array)
#2 /home/weboobiz/public_html/biz-content/themes/smsc/alertwings/layouts/blog_sidebar.php(114): DBpdo->getData('post_data', Array)
#3 /home/weboobiz/public_html/biz-content/themes/smsc/alertwings/layouts/blog.php(139): include('/home/weboobiz/...')
#4 /home/weboobiz/public_html/biz-content/themes/smsc/alertwings/page.php(10): include('/home/weboobiz/...')
#5 /home/weboobiz/public_html/biz-content/themes/smsc/alertwings/index.php(54): include('/home/weboobiz/...')
#6 /home/weboobiz/public_html/index.php(3): require_once('/home/weboobiz/...')
#7 { in /home/weboobiz/public_html/config/class.DBpdo.php on line 172