What is DLT Registration? Why It Is Required For SMS Service In India?
Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
It is being issued in the public interest to control the SMS spam from various marketing firms.
Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered.
What Is DLT?
The DLT platform keeps records of all the transactions made by the network participants.
It is mandatory as per the new TRAI regulations. Communication messages like OTP, verification codes, notification, etc sent by businesses to their customers need to be registered in the TRAI DLT platform.
There are multiple phases to implement the above regulation which mandated the use of blockchain-based technology known as DLT. Most of the telecom operators have already implemented the DLT system.
It’s aimed at creating more transparency and reducing the incidence of spam and fraud done through SMS.
We taking special measures to offer regulatory compliant solutions in line with TRAI rules and regulations to create a more transparent system for communication. It enables you to send SMS to your leads directly through automation.
Updated TRAI Rules For Bulk SMS
To prevent customers from unsolicited commercial communication TRAI has revised the rules for telemarketers and enterprises for bulk SMS service in India.
It has formulated the guidelines to enhance control and prevent any fraudulent practice. It also gives greater safety for the end-customer.
The companies who want to send promotional or transactional messages to their customers will now have to register themselves with telecom operators.
They will be accountable to telecom operators who will be directly accountable to TRAI.
The system is governed using blockchain technology known as DLT and the whole panel entities will be interlinked with each other.
To help you understand the system it’s advised you learn about the commercial communication ecosystem. There are different types of entities involved in the process.
Principal Entity
It’s the organization who’s sending SMS to the customers. It could be an individual, partnership firm, or any private and government entity.
As per the updated TRAI rules every entity has to be registered with the telecom operators in the DLT platform.
End Customer
The end customer is the mobile subscriber who will receive the SMS. S(he) can provide consent to receive promotional SMS from any business.
The end customer can set preferences, register complaints, and unsubscribe at any time as per the TRAI rules.
Service Provider
Bulk SMS service providers are the ones who provide this service to organizations or companies.
Every service provider needs to be registered on the DLT platform to send messages on behalf of the principal entity.
Telecom Operators
These are the access providers who would be directly connected to TRAI and help in the regulation process. Example: Vodafone, Airtel, Idea, BSNL, etc.
Regulator
Regulatory compliance is established by the regulator, i.e TRAI. It audits and governs the operations to safeguard customers’ interests and prevent fraudulent practices.
Register As A Telemarketer Or Enterprise
The DLT platform lets you register as a Telemarketer or Enterprise. If you deal with customers and communicate with them through SMS you’re most probably a telemarketer.
Telemarketers are two types:
Telemarketer Aggregator: Doesn’t have a direct connection with the telecom operator. Could be an individual or company.
Telemarketer Delivery: Collects SMS/voice traffic from enterprises. Has a direct connection with telecom operators.
Telemarketers are the main source of sales for many companies. The most common form of telemarketing is outbound sales, where businesses need to communicate with customers through SMS or voice.
Therefore it is necessary to register in the DLT platform as a Telemarketer to send promotional and transactional messages.
On the other hand, Enterprises are businesses that deal with products or services that would like to connect with leads through SMS to increase their sales.
Your business needs to be registered in the DLT platform as per TRAI rule as an enterprise if you require to communicate with your prospects via SMS.
Procedure For DLT Registration
TRAI has mandated the registration of telemarketers and enterprises in the DLT platform. Registration charges can vary depending on your service provider.
Telemarketer Registration Process
Choose as a Telemarketer.
Select the Aggregator function.
Click on “No” when asked “Have you registered with any other mobile operator DLT network.
Enter your business PAN number.
Wait for OTP verification.
Verify your Email.
Login to the portal.
Fill the required details and upload any documents needed.
Get your registration number after completing the above steps.
Your Telemarketer registration ID will be given to you within 72 hours of your KYC upload.
Enterprise Registration Process
Choose as an Enterprise.
Click on “No” when asked “Have you registered with any other mobile operator DLT network.
Enter your business PAN number.
Fill the form with required details.
Wait for OTP verification.
Verify your Email.
Login to the portal.
Upload the required documents.
Get your registration number after completing the above steps.
Your Enterprise registration ID will be given to you within 72 hours of your KYC upload.
How DLT Registration Helps Enterprises and Customers?
Enterprises who run SMS marketing campaigns require to register themselves in the DLT platform according to TRAI guidelines. This has been introduced to initiate transparency of the functionalities of Enterprises.
It also helps TRAI identify the customers who initiates the SMS/voice service so that they can transparently use the service without any trust issues.
This has been implemented by all the operators and now telemarketers and enterprises can make the registration under any operator’s DLT platform following the above steps.
You’ll be receiving a unique registration number as per your registration as a telemarketer or enterprise on the first phase of DLT registration.
Customer Benefits
Elimination of spam and fraud that’s been a concern for many years.
The use of blockchain technology ensures security.
Separate registration for telemarketers and enterprises gives more transparency.
Customer consent is required before sending the SMS, even the slot timing is selected by customers.
Enterprise Benefits
More targeted outreach to the customers.
All headers and templates are registered on the platform.
Better communication with the customers who actually want to receive information from you.
Improved marketing practices to reach your target audience.
Conclusion
TRAI regulations have been enforced by the telecom operators and the implementation can’t be pushed back.
With the sender names from the DLT portals, your SMS will be blocked by telecom operators.
We strongly urge you to register your business in the DLT platform so that you can run multiple SMS marketing campaigns to communicate with your leads and grow your business.
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Do
Do Keep your SMS Content Short
Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to keep it short and crisp. You could also use Textlocal Attachments to attach files and create a small, succinct message to convey more in just 160 characters.
Do Include a Clear Call to Action
SMS messages are short. Just 160 characters long. One of the best ways to craft an effective message is to use the “5 W’s and one H” of journalism – Who, What, Where, When, Why & How. The last W (Why) and the H (How) are the best foundation for your call-to-action (CTA). You’re actually telling customers what to do after they read your SMS marketing message. Example: WHY – to get your coupon; HOW – by texting the keyword to a short code.
Do Give Customers the Opportunity to Opt-Out
Customers may have given consent to receive marketing communications before, but sometimes they change their mind. Act responsibly and give them an option to opt out at the end of the text. It benefits your business too, so you’re not wasting money targeting a cold prospect. Keep your mobile list warm and you’ll see better results.
Do Track your SMS Campaign ...
SMS marketing has several advantages, and if done industry-specific marketing, then the benefits are countless. Solutions offered by SMS services to some of the major industries are:
1) Agricultural industry
Nearly 3/4th of the globe has access to mobile phones. It would be highly useful for the business to capitalize on the opportunity to do SMS marketing in agricultural industry. Farmers can get weather forecast alerts, transportation time and cost alert, market prices alert, harvesting alert, air moisture alert, pesticides and fertilizers alert, drought alerts, market demand and supply alert.
2) Education industry
With a variety of SMS solutions, information can be sent across to parents regarding parents-teachers-meet, declaration of results, and other necessary information. Schools and coaching institutes can also send bulk SMS to the students to keep them updated with the daily news. Availability of admission forms can also be passed on through SMS to the parents of prospective students.
3) Entertainment industry
Entertainment industry has shown the majority of growth in recent years. Tapping this industry would be an effective option for most of the marketers. Through bulk SMS service, people can be informed about upcoming movies, movie of the week, and other entertainment news.
4) Healthcare industry
Reminders can be sent to individuals regarding appointments; health tips alerts, route ...
Following are the rules and features related to Sender ID in different countries-
(To test services without registration you can test in countries that allow Dynamic Sender ID. For the countries that require sender ID registration, SMS can be sent only after registration is done. You can contact [email protected] for the same)
Country
Sender ID
Afghanistan
Few Networks Dynamic Only
Albania
Dynamic Sender ID
Algeria
Dynamic Sender ID
Andorra
Dynamic Sender ID
Angola
Dynamic Sender ID
Anguilla
Dynamic Sender ID
Antigua & Barbuda
Dynamic Sender ID
Argentina
Delivers via Numeric Sender
Armenia
Dynamic Sender ID
Aruba
Dynamic Sender ID
Australia
Dynamic Sender ID
Austria
Dynamic Sender ID
Azerbaijan
Dynamic Sender ID
Bahrain
Dynamic Sender ID
Bangladesh
Sender ID Registration Required (Local Registration and NOC required)
Barbados
Dynamic Sender ID
Belarus
Dynamic Sender ID
Belgium
Fixed Short Numeric
Belize
Dynamic Sender ID
Benin
Dynamic Sender ID
Bermuda
Dynamic Sender ID
Bhutan
Dynamic Sender ID
Bolivia
Dynamic Sender ID
Bosnia & Herzegovina
Sender ID Registration Required
Botswana
Dynamic Sender ID
Brazil
Delivers via Numeric Sender
Brunei Darussalam
Dynamic Sender ID
Bulgaria
Dynamic Sender ID
Burkina Faso
Dynamic Sender ID
Burundi
Dynamic Sender ID
Cambodia
Dynamic Sender ID
Cameroon
Dynamic Sender ID
Canada
Delivers via Numeric Sender
Cape Verde
Dynamic Sender ID
Cayman Islands
Dynamic Sender ID
Central African Republic
Dynamic Sender ID
Chad
Dynamic Sender ID
Chile
Delivers via Numeric Sender
China
Registration Required (Template needs registration)
Colombia
Delivers via Numeric Sender
Comoros
Dynamic Sender ID
Congo
Dynamic Sender ID
Congo D.R.
Dynamic Sender ID
Cook Islands
Dynamic Sender ID
Costa Rica
Delivers via Numeric Sender
Cote dIvoire
Dynamic Sender ID
Croatia
Sender ID Registration Required
Cuba
Sender ID Registration Required
Cyprus
Sender ID Registration Required
Czech Republic
Dynamic Sender ID
Denmark
Dynamic Sender ID
Djibouti
Dynamic (Alpha supported )
Dominica
Delivers via Numeric Sender
Dominican Republic
Delivers via Numeric Sender
Ecuador
Delivers via Numeric Sender
Egypt
Sender ID Registration Required
El Salvador
Dynamic Sender ID
Equatorial Guinea
Dynamic Sender ID
Estonia
Dynamic ...
The following details are required for countries
Bosnia, Herzegovina, China, Egypt, Georgia, Guatemala, Jordan, Kazakhstan, Kenya, Oman, Qatar, Slovakia, Syria,
Tanzania, Thailand, Romania, Kuwait, Montserrat, Russia, Morocco, United Kingdom, Yemen, Nepal, and Kyrgyzstan.
---> Sender ID
---> Company Name
---> Company URL
---> Type of Content
---> Sample Content
To the following locations, the operator required local trade license and NOC:
--->Bangladesh: Local Registration Required: NOC required
--->Indonesia: Local Registration Required: NOC required
--->Kenya: Local Registration Required: NOC required
--->Nigeria: Local Registration Required: NOC required
--->Oman: Local Registration Required: NOC required
--->Pakistan: Local Registration Required: NOC required
--->United Arab Emirates: Local Registration Required: NOC required
--->Saudi Arabia: Local Registration Required: NOC required
For any further information, contact us at [email protected]
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