SMS Marketing

Friday, April 13, 2018

SMS Marketing Do's and Don'ts

Do Do Keep your SMS Content Short Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to keep it short and crisp. You could also use Textlocal Attachments to attach files and create a small, succinct message to convey more in just 160 characters. Do Include a Clear Call to Action SMS messages are short. Just 160 characters long. One of the best ways to craft an effective message is to use the “5 W’s and one H” of journalism – Who, What, Where, When, Why & How. The last W (Why) and the H (How) are the best foundation for your call-to-action (CTA). You’re actually telling customers what to do after they read your SMS marketing message. Example: WHY – to get your coupon; HOW – by texting the keyword to a short code. Do Give Customers the Opportunity to Opt-Out Customers may have given consent to receive marketing communications before, but sometimes they change their mind. Act responsibly and give them an option to opt out at the end of the text. It benefits your business too, so you’re not wasting money targeting a cold prospect. Keep your mobile list warm and you’ll see better results. Do Track your SMS Campaign ...

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